They Ask You Answer
What is They Ask, You Answer?
They Ask, You Answer is a business framework with one obsession at its core: “What is my customer asking?” By focusing on 10 straightforward concepts, thousands of businesses are seeing the sales results they want from their inbound marketing.
Today, They Ask, You Answer is used by thousands of businesses around the world, including B2B and B2C companies in retail, manufacturing, home improvement, software, healthcare, real estate, and dozens of other industries.
Today, They Ask, You Answer is used by thousands of businesses around the world, including B2B and B2C companies in retail, manufacturing, home improvement, software, healthcare, real estate, and dozens of other industries.
At the core of They Ask, You Answer is a simple idea: educated prospects become happier, better customers.
If your prospects are asking questions, you must answer them — openly and honestly — on your website. That’s where the name for our framework comes from: They Ask, You Answer.
When we shift our focus to educating customers, candidly addressing everything about our products and services — even things that are uncomfortable, like price and drawbacks — we...
If your prospects are asking questions, you must answer them — openly and honestly — on your website. That’s where the name for our framework comes from: They Ask, You Answer.
When we shift our focus to educating customers, candidly addressing everything about our products and services — even things that are uncomfortable, like price and drawbacks — we...
• Build trust with our audience
• Weed out bad-fit prospects
• Make the buying process smoother.
They Ask, You Answer teaches you to create the right written and video content, organize and index that content so it’s easily consumable, and utilize that content in the sales process to improve close rates.
If you implement this framework at your business, you’ll see dramatic increases in organic traffic, more (and better) leads, and sustained revenue growth.
They Ask, You Answer aligns your marketing and sales teams around shared growth goals and will position your business as the trusted resource in your industry.
They Ask, You Answer is the sustainable growth plan for your business.
They Ask, You Answer is the sustainable growth plan for your business.
Is They Ask, You Answer right for your business?
In this video, Marcus Sheridan will help you determine if They Ask, You Answer is a good fit for you and your company.
They Ask, You Answer (TAYA) Small Business Mastery Coaching Program
Want to win over your ideal buyers? It's easy - just become the most trusted expert in your industry by educating your target audience on the topics they care about. Trust us, it's the key to success! That's why we're here to help you uncover those topics and create content that resonates with your audience.
Are you tired of the traditional agency-client relationship and its inefficiencies? Do you want to take control of your marketing and sales strategy to achieve sustained revenue growth? Our team at Modern Sales Academy understands that the agency model is broken, and that's why we are here to offer you a better solution.
Introducing They Ask, You Answer (TAYA) Small Business Mastery - a simple yet powerful framework that focuses on one core question: "What is my customer asking?" By answering your customers' questions honestly and openly on your website, you build trust with your audience, weed out bad-fit prospects, and make the buying process smoother.
As a certified coach for the They Ask, You Answer (TAYA) framework, Mark Young will teach you how to create the right written and video content, organize and index that content so it's easily consumable, and utilize that content in the sales process to improve close rates. With They Ask, You Answer, you'll see dramatic increases in organic traffic, more (and better) leads, and sustained revenue growth.
Buyer education needs to be your top priority. Today, roughly 80% of all purchases start with a buyer typing a question into a search engine. Whether they're buying a new laptop or a coaching program, something for their son or something for their company, today's buyers are self-educating more than ever. This makes the search engine results page the new battleground for customer attention. When businesses commit to producing trust-building, transparent content that answers buyers' questions, they position themselves to drive traffic to their website so they can bring in customers. They Ask, You Answer is a business framework built around this very premise.
Through our Modern Sales Academy will teach and coach you and your teams to be self-reliant so you can own your digital sales and marketing destiny. We help your business grow its internal expertise. We have experts who will instruct you and your team, guiding you in each requisite skill until you can fully master it. In addition to working directly with your Modern Sales Academy team, you will be directed to self-educate through Impact+ video library and it’s online learning community.
Don't just align your sales and marketing efforts — unite them.
At Modern Sales Academy, we suggest a different strategy: Combine your sales and marketing teams into one revenue team. A revenue team brings sales and marketing together, assuring that your content addresses the questions, problems, and concerns your buyers actually have, streamlining the path from awareness to sale.
Introducing They Ask, You Answer (TAYA) Small Business Mastery - a simple yet powerful framework that focuses on one core question: "What is my customer asking?" By answering your customers' questions honestly and openly on your website, you build trust with your audience, weed out bad-fit prospects, and make the buying process smoother.
As a certified coach for the They Ask, You Answer (TAYA) framework, Mark Young will teach you how to create the right written and video content, organize and index that content so it's easily consumable, and utilize that content in the sales process to improve close rates. With They Ask, You Answer, you'll see dramatic increases in organic traffic, more (and better) leads, and sustained revenue growth.
Buyer education needs to be your top priority. Today, roughly 80% of all purchases start with a buyer typing a question into a search engine. Whether they're buying a new laptop or a coaching program, something for their son or something for their company, today's buyers are self-educating more than ever. This makes the search engine results page the new battleground for customer attention. When businesses commit to producing trust-building, transparent content that answers buyers' questions, they position themselves to drive traffic to their website so they can bring in customers. They Ask, You Answer is a business framework built around this very premise.
Through our Modern Sales Academy will teach and coach you and your teams to be self-reliant so you can own your digital sales and marketing destiny. We help your business grow its internal expertise. We have experts who will instruct you and your team, guiding you in each requisite skill until you can fully master it. In addition to working directly with your Modern Sales Academy team, you will be directed to self-educate through Impact+ video library and it’s online learning community.
Don't just align your sales and marketing efforts — unite them.
At Modern Sales Academy, we suggest a different strategy: Combine your sales and marketing teams into one revenue team. A revenue team brings sales and marketing together, assuring that your content addresses the questions, problems, and concerns your buyers actually have, streamlining the path from awareness to sale.
They Ask, You Answer Small Business
Mastery Coaching Program
The Modern Sales Academy offers an all-inclusive 18 month program that’s suited to your individual needs — and designed to help you take control and ownership of your digital sales and marketing.
Our aim is your autonomy. We will coach and train your team in digital sales and marketing mastery and hold your company accountable for its own growth.
Our aim is your autonomy. We will coach and train your team in digital sales and marketing mastery and hold your company accountable for its own growth.
Your team will learn to:
Produce written content that drives revenue
Produce video content that drives revenue
Track ROI on all digital sales and marketing efforts
Manage the growth trajectory of your digital sales and marketing
Your team will have:
A strategic plan for your digital sales and marketing
Aligned sales, marketing, and leadership teams
Sales and marketing functioning as a united revenue team
Month over month traffic and lead growth
Faster close rates with a more efficient sales team
Getting started with Small Business Mastery
First, your senior leadership will meet with your IMPACT coach for:
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Your initial planning session will allow for a deep dive into your company’s health and goals. Together, we will assess where you’re at, where you’re hoping to go, and the highest priorities to tackle first. You will have access to your coach through Basecamp and email, and can meet more often if that helps you achieve your goals.
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After the initial planning session:
Expect weekly 30-minute all-hands They Ask, You Answer training meetings meetings with your coach:
Reviewing progress and quarterly priorities
Reviewing quarterly learning objectives
Focusing on specific skills like content strategy, video production, or marketing automation
Planning for the week ahead
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What meetings and trainings should we expect?
Your IMPACT team will utilize the digital sales and marketing scorecard to help set priorities, develop your roadmap, work on goal setting, and build a quarterly plan. Every 90 days, you and your coach will monitor progress and decide your new priorities and next steps.
You can expect these regular meetings:
Quarterly planning sessions (2 hrs)
Your leadership coaching sessions will involve detailed strategic work with your IMPACT coach. You can expect to review progress on quarterly priorities, initiatives, and learning objectives. This will also be a time to address impediments and decisions your company has made.
Weekly all-hands training sessions (30 min)
Your leadership coaching sessions will involve detailed strategic work with your IMPACT coach. You can expect to review progress on quarterly priorities, initiatives, and learning objectives. This will also be a time to address impediments and decisions your company has made.
Quarterly planning sessions (2 hrs)
Your leadership coaching sessions will involve detailed strategic work with your IMPACT coach. You can expect to review progress on quarterly priorities, initiatives, and learning objectives. This will also be a time to address impediments and decisions your company has made.
Investing in They Ask, You Answer success.
Your program costs £4000+VAT per month. Additionally, there is a one-time set-up fee of £4000+VAT. At the end of 18 months, companies graduate from our program and earn their They Ask, You Answer business certification. At this point, each client has built the skills and team in-house to no longer rely on an agency to generate marketing results. You’ll see stunning sales growth from your efforts, and you’ll establish your business as one of the most trusted voices in your space.
To discuss in further details and to find out more contact mark@modernsalesacademy.com
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