Virtual Workshop

They Ask You Answer Workshop

Book online today or, if you need help choosing the right course or would like to discuss business discounts, enquire at

training@modernsalesacademy.com

Course Overview

Introducing the "They Ask, You Answer" (TAYA) Workshop, a transformative training course designed to unite sales, marketing, and leadership teams in pursuit of increased revenue. By embracing the TAYA framework, your company can become the most trusted voice in your industry, answering customer questions and driving business growth.

The TAYA Workshop will guide you through creating a Revenue Team, comprised of key sales and marketing members, to develop and execute content that accelerates the sales cycle. With sales teams involved in content ideation, marketing can better address customer concerns and improve close rates.

In this workshop, you will learn:

How to adapt to the changing landscape of modern buyers and the buying process

Identifying the right content to drive traffic, leads, and sales, and how to get started

Utilizing content to speed up your sales process

The elements of an effective inbound marketing website

The importance of trust in all of your inbound marketing efforts

By the end of this course, you will:

Understand the TAYA framework created by Marcus Sheridan, and its potential for effective implementation

Be equipped to align your sales and marketing efforts, leveraging the TAYA framework to answer customer questions

Develop and execute a content strategy that drives results

Don't miss this opportunity to revolutionize your sales and marketing efforts. Sign up for the They Ask, You Answer Workshop today and unlock the full potential of your team.

£497+VAT

Format: Live Online or In Person

Enquire Now

Course Outline

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!

1. Overview

• A Very Different Way of Looking at Business, Marketing, and Trust
Introduction
• The Origin of ‘They Ask, You Answer’
• The Buyers Zero Moment of Truth
• We're Different
• A Revolutionary Marketing Strategy:
• Answer Customers' Questions
• Developing Your First 100+ Blog Article Topics
• The ‘CarMax Effect’ and How to Have a Healthy Relationship with Fear

2. Topics Guaranteed to Generate More Traffic, Leads, and Sales

• The 5 Questions That Buyers Obsess Over
• The Big 5: Cost and Price
• The Big 5: Problems
• The Big 5: Versus and Comparison
• The Big 5: Reviews and Best in Class
• Who Should Influence What We Say Online?
• How to questions

3. The Impact of They Ask, You Answer on Sales Teams1. Overview

• 7 Benefits of Sales Teams Embracing
• They Ask, You Answer
• The Magic Number 30
• Content Never Sleeps

4. How Do I Implement They Ask, You Answer?

• Insourcing
• Buy-in from Top to Bottom
• The Content Manager
• Using the Right Tools

5. The Perfect Inbound Website1. Overview

• Real-Time Conversations
• Self-Selection Tools
• Website Priorities

6. Success (and Failure) with They Ask, You Answer

• 9 Ways to Find More Time to Make
• They Ask, You Answer Work in Your Organization
• How Long Does They Ask, You Answer Take to Work?
• Ways to Keep Your Team Engaged

The length and cost of a TAYA Workshop will vary depending on the specific needs
of the company. To get started, interested parties can contact Modern Sales
Academy for more information and to schedule a workshop.

Ways To Take Your Training

If you want to Find, attract and retain clients, you need to provide them with valuable products or services and be able to effectively present them. At Modern Sales Academy, we focus on developing your skills to help you build and grow your business.

Our courses are designed to help you become more presentable to your clients and provide them with the information they need to make an informed decision about purchasing your offer. With MSA, you can gain the skills and knowledge you need to succeed in today's competitive business world. Sign up for one of our courses today and take your business to the next level.

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Live Online Virtual Training

At Modern Sales Academy, we are dedicated to providing our students with high-quality training that is accessible and affordable. Our live online virtual training courses offer the same level of interaction and discussion as traditional face-to-face classes, without the added expense of being in a physical classroom setting. Our smaller class sizes ensure that every student has an equal opportunity to upskill and be competitive in today's job market. We care about our students and their success, which is why we offer live online virtual training courses that are both convenient and effective. Sign up for one of our courses today and take the first step toward achieving your goals.

Smaller number of people than in traditional face-to-face classes.

Offers an equal chance to upskill and be competent in today's ever-challenging job market.

Gives the same quality of discussion as traditional face-to-face classes, without the added expense of being in a physical classroom setting.

Bespoken Inhouse Training

At Modern Sales Academy, we understand that every business has unique training needs and goals. That's why we offer bespoken inhouse training courses that are tailored to your specific project and the skill sets of your delegates. Our experienced trainers will come to your location or provide a bespoke online class and provide comprehensive training that is designed to help your team succeed. In addition to the training itself, our trainers are available to offer ongoing support and consultation as needed. With bespoken inhouse training from MSA, you can ensure that your team has the skills and knowledge they need to achieve your business goals. Contact us today to learn more and schedule your bespoken inhouse training course.

The content is specific to the project and skill sets of delegates.

Delegates can call upon the experienced trainer to offer 'consultancy' in relation to the project.

1-2-1 Individual Training

At Modern Sales Academy, we believe that every student is unique and deserves personalized training that meets their individual needs and goals. That's why we offer 1-2-1 individual training courses that provide one-on-one instruction from an experienced trainer. With 1-2-1 individual training, you can work at your own pace and focus on the areas that are most relevant to you and your business. Our trainers will provide personalized feedback and support to help you succeed. If you want to gain the skills and knowledge you need to succeed in today's business world, 1-2-1 individual training is the perfect solution. Contact us today to learn more and schedule your 1-2-1 individual training course.

Just you and the instructor working at a pace that suits you.

Ready to Get Started?

Let’s have a virtual coffee and discuss further. Ill bring the virtual biscuits