Virtual selling and in-person selling may seem similar at first glance, but they actually have some key differences. One major difference is that virtual selling allows salespeople to connect with customers remotely, using technology such as video conferencing and online chat tools.

We must understand how today’s buyer has changed; this is such a big deal. What is the difference between the buyer of today and yesterday? Study shows that today’s buyer has already made seventy per cent of their buying decision before they talk to a salesperson before they talk to the organisation. You see, the […]

The big five have become the centrepiece of content campaigns and strategies for businesses worldwide. As you’ve already heard, we started by brainstorming the questions we received from buyers and noticed specific articles and certain videos would pop. They get momentum, develop more traffic and ultimately generate more leads, and others don’t stand out nearly […]

The last blog covered a framework for highly effective sales and marketing videos and the different communication styles within a video. We learned how to align our team around a shared vision with video and be confident that you’re doing it right. And rather than going out and hiring a video production company, you should […]

In the first two articles, we covered the framework of a great video and styles of video content. Now we’re going to move into the video styles with the most significant impact on revenue and why. We offer video production, and there’s one type of video that almost everybody comes to us asking for, and […]

How to create highly effective sales and marketing video content, and align your team around a shared vision with video and be confident that you’re doing it right. Rather than going out and hiring a video production company, you should hire a videographer and use your existing team to create all the video content you […]

LinkedIn has grown from a site for finding jobs to a full social networking platform. Especially for B2B companies, a LinkedIn content strategy is a must. I’ll show you how to make interesting content for LinkedIn to get business-minded followers and buyers. Inbound marketing is about helping your potential clients solve a problem, which means […]