Course Outline
This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!
Introduction to LinkedIn for Sales and the importance of adapting to modern buyers
• The Evolution of Digital Sales: How Technology is Changing Sales Strategies
• The Benefits of Social Selling: Why Salespeople Need to Leverage Social Media
Mindset and personal settings
• The Psychology of LinkedIn: Understanding How People Use LinkedIn to Build Relationships
• LinkedIn Profile Optimization: How to Optimize Your Profile for Maximum Visibility
Personal Branding and optimizing your LinkedIn profile
• Creating a LinkedIn Content Strategy: How to Build Your Personal Brand through Content Creation
• Using LinkedIn to Build Your Professional Reputation: Reputation Management on LinkedIn
Finding and engaging with the right target audience on LinkedIn
• Identifying Your Target Audience: How to Find Your Ideal Customers on LinkedIn
• Personalizing Your Outreach: Using LinkedIn to Build Relationships with Your Prospects
Connecting with prospects and turning online interactions into offline discussions
• The Art of Networking: Building Relationships with Prospects through LinkedIn
• Using LinkedIn to Close More Deals: How to Turn Your Online Connections into Real-World Conversations
Curating and creating content to feed your network
• How to Create Engaging LinkedIn Content: Tips and Best Practices for Creating Content that Resonates with Your Audience
• Developing a Content Marketing Strategy: How to Build an Effective Content Marketing Plan for LinkedIn
Implementing daily, weekly, and monthly cadences to maximize your LinkedIn efforts
• Time Management on LinkedIn: How to Optimize Your Sales Workflow and Save Time
• LinkedIn Automation: How to Use LinkedIn Automation Tools to Boost Your Sales Productivity
Conclusion and next steps for continuing to grow your digital sales on LinkedIn
• Advanced LinkedIn Strategies: Tips and Tricks for Taking Your LinkedIn Game to the Next Level
• The Future of LinkedIn: Staying Ahead of the Curve and Adapting to the Changing Landscape of LinkedIn
Using LinkedIn Sales Navigator to Find and Connect with Leads
• Advanced Sales Navigator Techniques: How to Use LinkedIn Sales Navigator to Find and Connect with Your Ideal Prospects
• Building Sales Navigator Search Queries: How to Create Effective Search Queries to Find the Right Prospects on LinkedIn
Advanced Strategies for Engagement and Conversion
• Social Selling Mastery: Advanced Strategies for Building Relationships and Closing More Deals on LinkedIn
• The Psychology of Selling on LinkedIn: Understanding the Psychology of Your Prospects to Build Trust and Close More Sales
Measuring and Analyzing Your LinkedIn Performance
• Using Analytics to Optimize Your LinkedIn Strategy: How to Track and Measure Your Performance on LinkedIn
• Building Your LinkedIn Scorecard: How to Create a Dashboard to Monitor Your LinkedIn Performance
Building and Managing Your LinkedIn Team
• Creating a LinkedIn Sales Team: How to Build and Manage a Team of Salespeople on LinkedIn
• Best Practices for Managing a LinkedIn Team: How to Set Goals, Assign Roles, and Foster a Culture of Success
Staying Up-to-Date with LinkedIn Best Practices
• Staying Ahead of the Curve: How to Stay Up-to-Date with the Latest Best Practices for Using LinkedIn for Sales
• Learning from the Best: How to Identify and Follow Thought Leaders on LinkedIn