Course Outline
1. Introduction to the course
• Overview of the history of sales and the rise of digital prospecting
2. What is video selling and why is it effective?
• Understanding the basics of video selling and its benefits
• Debunking common myths and misconceptions about video selling
3. Preparing for success in virtual selling
• Creating and optimizing your LinkedIn profile
• Identifying your ideal client profile and personal brand
• Searching for prospects on LinkedIn and other social networks
4. Engaging with prospects on LinkedIn
• Making eye contact and getting attention with views, follows, and
endorsements
• Asking questions and engaging in conversations to build relationships
• Sending personalized connection requests and InMails
5. Using video to connect with prospects
• Preparing for video prospecting with the right tools and equipment
• Writing a script and creating a welcome video
• Using video to reach out and follow up with prospects
• Using email
6. Building a successful virtual selling strategy
• Implementing a consistent follow-up cadence and tracking results
• Using video and other engaging content to keep building relationships
• Avoiding common pitfalls and mistakes in virtual selling
7. Conclusion and next steps
• Recap of key takeaways and best practices for virtual selling
• Opportunities for further learning and growth in digital prospecting and sales.